In a significant move, Source Music, the agency behind the popular K-pop group LE SSERAFIM, has announced its decision to take legal action against individuals responsible for spreading malicious content about the group. This decision follows a surge in harmful and false information circulating on various social media platforms.
On March 22, Source Music issued an official statement addressing the issue. The agency emphasized its commitment to protecting the members of LE SSERAFIM from defamatory and harmful online activities. The statement highlighted the agency’s resolve to take stringent measures against those spreading falsehoods and defaming the group’s members.
The official statement from Source Music reads:
“This is Source Music. Our company regularly initiates legal proceedings against perpetrators of malicious activities related to LE SSERAFIM, including personal attacks, sexual harassment, the spread of groundless information, ill-intentioned criticism, and defamation.
Recently, we have noticed a surge in malicious posts that personally attack each artist, stemming from ill intentions. These posts blatantly cross the line, taking advantage of anonymity. Consequently, we have intensified our monitoring efforts and stepped up evidence collection.
We bring to your attention that the following are all subject to lawsuits: posts aimed at defamation and personal attacks against the artist, instances of sexual harassment, and any cases of slander or the use of expletives based on groundless information. We are collecting evidence of organized acts of posting malicious posts targeting artists’ public reputations and then deleting them to erase traces of evidence through our real-time monitoring systems.
Given the fact that some vicious attacks severely infringe the personal rights of members, including legal minors, we are taking strict measures to address malicious postings that violate our artists’ rights across all available channels, including social media platforms and online communities.
We strongly encourage our dear fans to continue reporting any cases of abuse to our legal affairs hotline ([email protected]), as they have been of great help. We are always grateful for the affection and dedication shown by the fans of LE SSERAFIM. We will continue to work to ensure that the rights of our artists are fully protected. Thank you.”
This statement underscores Source Music’s dedication to safeguarding the integrity and reputation of LE SSERAFIM. By pursuing legal action, the agency aims to hold accountable those who engage in online harassment and slander, thereby deterring future malicious activities.
While the specifics of the legal actions were not disclosed, it is clear that Source Music is taking the matter seriously. This proactive stance sends a strong message that malicious behavior will not be tolerated, and those responsible will face consequences.
In the highly scrutinized world of K-pop, where artists often face intense public scrutiny, protecting their mental and emotional well-being is crucial. By standing up against defamation and false accusations, LE SSERAFIM and their agency are setting a precedent for others in the industry.
Despite these challenges, LE SSERAFIM’s music continues to resonate with fans. Their latest release, the compilation album ‘Smart (Remixes)’, has garnered significant attention. Featuring the official English version of “Smart” along with six remixes, the album has been climbing both domestic and global music charts. The popularity of “Smart” has been further boosted by a viral SNS challenge, solidifying LE SSERAFIM’s position in the music scene.
Adding to their achievements, LE SSERAFIM is set to perform at this year’s ‘Coachella Valley Music and Arts Festival’ on April 13 and April 20, promising electrifying performances for their fans.
LE SSERAFIM, formed by Source Music, consists of five talented members: Sakura, Kim Chae-won, Huh Yun-jin, Kazuha, and Hong Eun-chae. Originally a six-member group, Kim Ga-ram departed in July 2022. Since their debut on May 2, 2022, with the EP ‘Fearless’, LE SSERAFIM has been breaking records. Their subsequent EPs, ‘Antifragile’ and studio album ‘Unforgiven’, have propelled them to international fame, breaking sales records and earning top spots on music charts.
The name LE SSERAFIM is an anagram of “I’m Fearless,” reflecting the group’s spirit. It also nods to the heavenly beings, seraphim, symbolizing their aspirations and determination.
As LE SSERAFIM continues to shine in the music industry, their resilience in the face of challenges only adds to their allure. With their unwavering dedication and talent, they prove time and again why they are a force to be reckoned with.