Byun Woo Seok Leads June Drama Actor Brand Rankings
The drama “Lovely Runner” may have wrapped up, but Byun Woo Seok’s star continues to shine brightly. According to the latest big data analysis of drama actor brand reputation for June, Byun Woo Seok has clinched the top spot.
The Korea Corporate Reputation Research Institute conducted an analysis using a brand reputation algorithm, examining the brand big data of 50 actors from dramas aired between May 11 and June 11. This comprehensive analysis took into account consumer participation, media coverage, communication, and community indices. The data for June, which amounted to 67,895,282, showed a 5.99% increase compared to May’s total.
The brand reputation assessment for drama actors involved several indices: participation, media, communication, and community. The brand reputation index was calculated by extracting big data, analyzing consumer behavior, and classifying it into participation, communication, media, community, and social values, with assigned weights.
Despite the conclusion of the tvN drama “Lovely Runner,” Byun Woo Seok remains at the forefront. Kim Hye Yoon has also climbed to third place, reflecting sustained popularity. Byun Woo Seok’s brand, which reached the number one spot, scored a participation index of 2,962,927, a media index of 2,277,471, a communication index of 3,356,559, and a community index of 3,802,496, culminating in a brand reputation index of 12,399,453.
Byun Woo Seok is a South Korean actor and model who gained fame for his leading role in the 2024 drama “Lovely Runner.” He began his career in modeling in 2010 and transitioned to acting in 2016 with a role in “Dear My Friends.” He built his career with cameo roles in popular dramas such as “Weightlifting Fairy Kim Bok-joo” in 2016 and “Moon Lovers: Scarlet Heart Ryeo.” He received recognition for his supporting role in “Flower Crew: Joseon Marriage Agency” (2019) and landed his first lead role in “Record of Youth” (2020). Byun Woo Seok achieved widespread fame for his starring role as Ryu Sun-jae in “Lovely Runner” (2024). Born on October 31, 1991, he remains a prominent figure in the entertainment industry.
“Lovely Runner” has not only topped the list of most buzzworthy dramas but also dominated the rankings of the most buzzworthy cast members. The cast of “Lovely Runner” swept a total of four spots out of this week’s top 10, with Byun Woo Seok at No. 1, Kim Hye Yoon at No. 2, Song Geon Hee at No. 7, and N.Flying’s Lee Seung Hyub at No. 10.
Meanwhile, MBC’s “Chief Detective 1958” climbed to No. 2 on this week’s drama list, and star Lee Je Hoon rose to No. 7. JTBC’s new romantic comedy “Frankly Speaking” debuted at No. 3 on the drama list, while leads Go Kyung Pyo and Kang Han Na entered the actor rankings at No. 3 and No. 9 respectively. JTBC’s “The Atypical Family” debuted at No. 4 on the drama list, with stars Jang Ki Yong and Chun Woo Hee entering the actor rankings at No. 4 and No. 5 respectively. KBS 2TV’s “Beauty and Mr. Romantic” stayed strong at No. 5 on the drama list, and leading lady Im Soo Hyang rose to No. 8. Finally, MBC’s new series “The Brave Yong Su Jeong” debuted at No. 10 on this week’s drama list.
The top 10 TV dramas that generated the most buzz this week are as follows:
1. tvN “Lovely Runner”
2. MBC “Chief Detective 1958”
3. JTBC “Frankly Speaking”
4. JTBC “The Atypical Family”
5. KBS2 “Beauty and Mr. Romantic”
6. SBS “The Escape of the Seven: Resurrection”
7. MBC “Third Marriage”
8. MBN “Missing Crown Prince”
9. KBS2 “Nothing Uncovered”
10. MBC “The Brave Yong Su Jeong”
Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows:
1. Byun Woo Seok (“Lovely Runner”)
2. Kim Hye Yoon (“Lovely Runner”)
3. Go Kyung Pyo (“Frankly Speaking”)
4. Jang Ki Yong (“The Atypical Family”)
5. Chun Woo Hee (“The Atypical Family”)
6. Lee Je Hoon (“Chief Detective 1958”)
7. Song Geon Hee (“Lovely Runner”)
8. Im Soo Hyang (“Beauty and Mr. Romantic”)
9. Kang Han Na (“Frankly Speaking”)
10. Lee Seung Hyub (“Lovely Runner”)
Byun Woo Seok’s rise to the top of the drama actor brand rankings is a testament to his growing influence and popularity in the entertainment industry. His performance in “Lovely Runner” has not only captivated audiences but also solidified his position as a leading actor in South Korea. As he continues to take on new roles and projects, fans eagerly anticipate what the future holds for this talented actor.
