Ariana Grande is embarking on a new chapter in her career, rekindling her professional relationship with former manager Scooter Braun. This development comes less than a year after she initially parted ways with him. The announcement was made on Wednesday through an Instagram post by Braun, who expressed his enthusiasm for continuing their long-standing business partnership. He mentioned that they are looking forward to exploring creative opportunities in Weverse and REM Beauty, Grande’s makeup brand.
Braun, who managed Grande during the early years of her music career, clarified that he will not be involved in her music ventures this time around. Instead, his focus will be on promoting REM Beauty. Grande has now signed with Brandon Creed’s Good World Management, a firm that was launched late last year. Creed, who has represented artists like Bruno Mars and Lizzo, is expected to help Grande navigate her upcoming projects in both music and acting.
The news of this renewed partnership comes after a period of significant changes in Braun’s roster of clients. Many high-profile artists, including Demi Lovato, J Balvin, and Carly Rae Jepsen, distanced themselves from Braun around the same time Grande initially fired him. This exodus followed the controversy involving Taylor Swift, which began when Braun bought her master recordings in June 2019 and later sold them for over $300 million. Swift responded by vowing to re-record her first six albums.
Grande’s decision to part ways with Braun last year was reportedly amicable, with sources indicating that she had “outgrown” him. She took meetings with other management firms before deciding to build her own team, with her mother Joan playing a significant role. Despite the split, Grande and Braun remained on friendly terms.
Now, under the management of Brandon Creed, Grande is excited about the future. Sources close to her have mentioned that she appreciates Creed’s understanding of her artistic vision. He is seen as the perfect person to help her execute her plans for this new chapter in her life and career.
Grande’s new management team at Good World Management includes a roster of artists such as Demi Lovato, Normani, Troye Sivan, Charli XCX, and Tame Impala. This move is expected to provide her with a robust support system as she continues to evolve as an artist.
Recently, Grande shared photos from the studio on Instagram, sparking speculation that she is working on her seventh studio album. Fellow artists like Selena Gomez, Billie Eilish, and SZA have expressed their excitement about her new music. In addition to her music career, Grande is set to star as Glinda, the Good Witch, in Universal’s adaptation of the Broadway musical Wicked, which is scheduled to hit theaters in November 2024.
Braun, who gained fame after discovering Justin Bieber on YouTube in 2007, has had a tumultuous few years. His acquisition of Taylor Swift’s masters led to a highly publicized feud, with Swift accusing him of stripping her of her life’s work. Despite the controversy, Braun has continued to manage a number of successful artists, including Justin Bieber and David Guetta.
The renewed partnership between Grande and Braun is seen as a strategic move for both parties. While Braun will focus on promoting REM Beauty, Grande will benefit from his extensive experience and industry connections. This collaboration is expected to open new doors for creative opportunities and business ventures.
As Grande embarks on this new chapter, her fans eagerly await her upcoming projects. With a new management team and a renewed partnership with Braun, she is poised to continue her ascent in the entertainment industry. Whether it’s through her music, acting, or entrepreneurial endeavors, Grande’s future looks promising.
