Rihanna has once again showcased her flair for fashion and family in her latest Savage X Fenty campaign, featuring her partner ASAP Rocky and their two-year-old son, RZA. The music superstar has launched her classics line as part of the collection, which includes a variety of men’s boxers, briefs, and tee-shirts. This campaign continues the modeling career of her oldest son, RZA, who has already made a name for himself in the fashion world.
In the campaign photographs, RZA is seen sporting a black vest top and black briefs while sitting on the shoulders of his 35-year-old father, ASAP Rocky, who is wearing a matching outfit. The images capture a tender and stylish moment between father and son, highlighting the close bond they share. A second picture features Rocky holding RZA in his arms with his back facing the camera, revealing his hair braided to spell out the word “Dad.” This creative touch adds a personal and heartfelt element to the campaign.
This is not the first time RZA has stepped into the modeling spotlight. He recently starred alongside his father in Bottega Veneta’s photography series, “Portraits Of Fatherhood,” which also featured his 11-month-old brother, Riot Rose. The series celebrated the unique and intimate moments between fathers and their children, further cementing RZA’s place in the fashion industry.
In August 2023, Savage X Fenty introduced its first line of maternity wear, with Rihanna herself modeling one of the nursing bras while posing with baby RZA. This move was a testament to Rihanna’s commitment to inclusivity and representation in her brand, catering to the needs of mothers and expecting mothers. The maternity line was well-received, adding another feather to Rihanna’s cap as a business mogul.
Rihanna has been open about her desire to expand her family. In an interview with Interview magazine, she expressed her hopes of having more children, leaving it up to God to decide. “I don’t know what God wants, but I would go for more than two. I would try for my girl. But of course, if it’s another boy, it’s another boy,” she said. This candid revelation shows her deep love for motherhood and her willingness to embrace whatever the future holds.
The campaign comes on the heels of Rihanna supporting ASAP Rocky during the debut of his AWGE runway collection, “American Sabotage,” at Paris Fashion Week. The Barbadian singer was spotted filming the fashion collection with her phone during the catwalk show, which featured a variety of distressed clothing, layers of bandanas, balaclavas, and cargos. Her presence at the event highlighted the couple’s mutual support for each other’s careers and creative endeavors.
However, it’s not all smooth sailing for ASAP Rocky. The rapper, whose real name is Rakim Mayers, is set to face a criminal trial in Los Angeles in October. He has pleaded not guilty to two counts of assault with a semi-automatic firearm. The charges stem from an incident in November 2021, where he allegedly pointed a semi-automatic handgun at a former friend and collaborator before allegedly firing it in his direction outside a Hollywood hotel. This legal battle adds a layer of complexity to the couple’s public life, but they continue to stand by each other through thick and thin.
Even amidst these challenges, the family continues to shine. Recently, the family of four was spotted in Aspen, decked out in designer outfits for a shopping trip to the Kemo Sabe store, a favorite among the “Real Housewives of Beverly Hills.” Riot, who was born in August, was bundled up in a beige Bonpoint hat, a green Gucci cardigan sweater, and jeans. One-year-old RZA wore a luxe-looking, chevron-printed Gucci coat and baby Gucci socks, completing his logomania look. Underneath his single-breasted coat, the toddler looked very proper in a white poplin shirt and a green and yellow sweater vest, also from Gucci.
ASAP Rocky looked ready to ring in the new year, stepping out in a pair of metallic silver Bottega Veneta leather pants and an equally expensive printed fur coat. He completed his look with a cashmere hoodie and hiking-style boots, all by the same brand. Rihanna, meanwhile, opted to match her man with the same sweatshirt and shoes but skipped the fur coat for a white Saint Laurent blazer and baggy Balenciaga jeans. Inside the store, she purchased a pair of blue suede cowboy boots, which she wore out, adding a touch of Western flair to her ensemble.
Rihanna’s outfit wasn’t without its own statement piece. Her large diamond earrings managed to steal the spotlight, glistening as she made her way through the snow. The couple’s coordinated looks and high-fashion choices continue to make headlines, showcasing their impeccable style and love for luxury.
The Savage X Fenty campaign featuring ASAP Rocky and their son RZA is a beautiful blend of fashion, family, and personal expression. It highlights the close-knit bond they share and their ability to shine together, both on and off the camera. As Rihanna continues to expand her brand and family, fans can look forward to more heartwarming and stylish moments from this iconic family.
Source: Page Six, Interview Magazine
