Consequence, formerly known as Consequence of Sound, has recently announced a strategic partnership with Ticketmaster, enhancing its offerings for music enthusiasts. This collaboration allows Consequence to tap into Ticketmaster’s extensive portfolio of shows and events, providing a seamless experience for users to browse and purchase tickets for upcoming concerts and festivals directly through Consequence’s platform.
Consequence has long been recognized as a leading independent live music publication. Over its 15-year history, it has cultivated a dedicated readership that has evolved alongside the magazine, refining their tastes in music and live events. This partnership with Ticketmaster is a natural progression, aligning with the interests and habits of Consequence’s audience.
Dan Armstrong, EVP of Distributed Commerce at Ticketmaster, emphasized the benefits of this collaboration, stating, “As the most artist-friendly ticketing platform in the industry, we feature the broadest array of live music content from clubs to arenas, festivals to stadiums, and everything in between. In just a few clicks, Consequence readers can be on their way to see their favorite show or artist.”
Alex Young, founder of Consequence, echoed this sentiment, highlighting the publication’s deep roots in live music. “Consequence’s roots are based in live music, and our audience consists of avid concert and festival-goers,” Young said. “Our new ‘Live’ portal offers an easy-to-navigate experience where music fans can find expertly curated information on upcoming concerts in their area, the latest news about their favorite music festivals, exclusive photo galleries, and more. With this partnership, we’ve now integrated a simple ticket shopping experience.”
Consequence, established in 2007, has grown into a comprehensive digital publication featuring news, editorials, and reviews across music, movies, television, and more. With over 8.5 million unique visitors monthly, it ranks among the most visited and engaged digital pop culture publications. Based in New York, Consequence is owned and operated by Consequence Media.
The publication’s history is rich with milestones. Founded by Alex Young while he was a student at Fordham University, Consequence of Sound initially drew its name from the Regina Spektor song “Consequence of Sounds.” Michael Roffman joined as Editor-in-Chief in 2008, and the site expanded its coverage to include film in 2014, becoming part of the Chicago Film Critics Association.
In 2016, Consequence of Sound was reorganized under the umbrella of Consequence Media, a digital media, advertising, and marketing firm. The following years saw further expansion, including the launch of the Consequence Podcast Network in 2018, which averaged over 100,000 downloads in its first month. In 2019, the publication partnered with Sony Music to launch a music documentary podcast series called The Opus and collaborated with StubHub to create a live content hub and events series.
In 2021, Consequence of Sound underwent a significant rebranding, emerging as Consequence with a redesigned website. The rebranding marked a new era for the publication, reflecting its broader scope and evolving identity. In 2022, Consequence launched its first cover story featuring the Red Hot Chili Peppers, and in 2023, Consequence Media acquired Modern Drummer, further expanding its influence in the music industry.
Consequence’s impact on the music and pop culture landscape is well-documented. It is listed as one of the most influential music websites by Technorati and has received accolades from various sources, including being named the best music blog by About.com in 2010. In 2014, Style of Sound ranked Consequence as the second most influential music blog, and in 2019, Hypebot included it among the top 10 most influential music blogs.
The publication has a history of breaking significant news in the music industry. In 2009, Consequence reported that Paul McCartney and the Killers would headline the Coachella Valley Music and Arts Festival before the official lineup announcement. In 2015, it was the first to break news of LCD Soundsystem’s reunion tour. In 2018, Consequence documented abuse allegations against Dave Matthews Band violinist Boyd Tinsley, leading to his dismissal from the band.
Consequence’s annual reports, particularly its Top 50 Albums lists, are highly anticipated and influential. These lists highlight the best albums of each year, showcasing a diverse range of artists and genres. From TV on the Radio’s “Dear Science” in 2008 to Yves Tumor’s “Praise a Lord Who Chews but Which Does Not Consume; (Or Simply, Hot Between Worlds)” in 2023, Consequence’s selections reflect its commitment to celebrating innovative and impactful music.
The partnership with Ticketmaster represents a significant step forward for Consequence, enhancing its ability to serve its audience with comprehensive live music coverage and a streamlined ticket purchasing experience. As Consequence continues to evolve, it remains a vital resource for music fans, offering in-depth coverage, insightful reviews, and now, an integrated platform for discovering and attending live events.
Source: Consequence, Ticketmaster, Technorati, About.com, Style of Sound, Hypebot
