Consequence, the digital publication formerly known as Consequence of Sound, has recently announced an exciting partnership with Ticketmaster, enhancing the experience for music fans everywhere. This collaboration allows readers to explore a wide array of upcoming concerts and festivals directly through Consequence’s newly launched “Live” section. By integrating Ticketmaster’s extensive portfolio of events, fans can easily browse and purchase tickets, all while enjoying the editorial content that Consequence is known for.
As an independent live music publication, Consequence has built a loyal readership over its 15 years of existence. The publication has evolved alongside its audience, reflecting their changing tastes in music and live events. This partnership with Ticketmaster is a natural progression, allowing Consequence to provide its readers with a seamless ticket purchasing experience.
Dan Armstrong, the Executive Vice President of Distributed Commerce at Ticketmaster, expressed enthusiasm about the collaboration. He stated, “As the most artist-friendly ticketing platform in the industry, we feature the broadest array of live music content from clubs to arenas, festivals to stadiums, and everything in between. In just a few clicks, Consequence readers can be on their way to see their favorite show or artist.”
Alex Young, the founder of Consequence, emphasized the publication’s roots in live music. He noted that the audience consists of dedicated concert and festival-goers. The new “Live” portal is designed to be user-friendly, offering expertly curated information on upcoming concerts, the latest news about music festivals, exclusive photo galleries, and more. With this partnership, Consequence has integrated a straightforward ticket shopping experience, making it easier than ever for fans to engage with live music.
Consequence, established in 2007, has grown to become one of the most visited digital pop culture publications, attracting over 8.5 million unique visitors each month. The publication covers a wide range of topics, including music, movies, and television, and has become a go-to source for fans seeking news, editorials, and reviews.
The rebranding from Consequence of Sound to simply Consequence reflects a broader vision for the publication. It aims to encompass a wider array of content while maintaining its focus on music and live events. The partnership with Ticketmaster is a significant step in this direction, allowing Consequence to enhance its offerings and provide readers with a comprehensive platform for discovering and attending live performances.
As the music industry continues to evolve, the collaboration between Consequence and Ticketmaster represents a forward-thinking approach to connecting fans with the artists they love. By leveraging Ticketmaster’s extensive resources and Consequence’s editorial expertise, this partnership is set to redefine how music fans engage with live events.
In conclusion, the partnership between Consequence and Ticketmaster marks an exciting new chapter for the publication and its readers. With a focus on live music and a commitment to providing valuable content, Consequence is poised to become an even more integral part of the music community. Fans can look forward to a streamlined experience that not only keeps them informed about upcoming events but also makes it easier to secure tickets to see their favorite artists perform live.
Source: Consequence Media
