“Despicable Me 4” Launches with Explosive July 4 Premiere
The summer of 2024 is set to be a blockbuster season with the highly anticipated release of “Despicable Me 4” on July 3, 2024. This latest installment in the beloved franchise promises to deliver the same blend of humor, heart, and high-stakes adventure that fans have come to expect. The film’s release date, strategically set just before Independence Day, is expected to draw massive crowds to theaters, making it one of the most significant cinematic events of the year.
“Despicable Me 4” continues the story of Gru, the world’s favorite supervillain-turned-hero, voiced by the inimitable Steve Carell. This time, Gru faces new challenges and adversaries, including a new nemesis, Maxime Le Mal, voiced by Will Ferrell, and his femme fatale girlfriend, Valentina, played by Sofia Vergara. The film also introduces a new character, Gru Jr., who is intent on making life difficult for his father, adding a fresh dynamic to the storyline.
The film’s plot is packed with non-stop action and Illumination’s signature subversive humor. Directed by Chris Renaud, a co-creator of the Minions, and produced by Illumination’s visionary founder and CEO Chris Meledandri, “Despicable Me 4” promises to be a visual and comedic treat. The screenplay, penned by Mike White, the Emmy-winning creator of “White Lotus,” and Ken Daurio, a veteran writer of the “Despicable Me” films, ensures a well-crafted narrative that will keep audiences engaged from start to finish.
In addition to the returning cast members, including Kristen Wiig as Lucy, Miranda Cosgrove as Margo, Dana Gaier as Edith, and Madison Polan as Agnes, the film features new voices such as Joey King, Stephen Colbert, and Chloe Fineman. Pierre Coffin returns as the iconic voice of the Minions, and Steve Coogan reprises his role as Silas Ramsbottom, adding to the film’s star-studded lineup.
The release of “Despicable Me 4” is not just a cinematic event but also a marketing phenomenon. HIPPEAS®, a popular plant-based snack company, has announced a collaboration with Illumination to launch limited-edition Minions-themed snacks. These snacks, featuring characters from “Despicable Me 4,” will be available in various flavors and sizes, perfect for summer snacking. The collaboration is a testament to the widespread appeal of the Minions and the “Despicable Me” franchise.
Julia Hecht, HIPPEAS® CMO, expressed her excitement about the collaboration, stating, “Pairing the vibrant yellow packaging of HIPPEAS® with the playful charm of the Minions promises a delightful treat for all ages. We’re eagerly anticipating sharing these snacks with consumers this summer, bringing joy and fun to snacking moments everywhere.”
The Minions-themed snacks will be available nationwide at HIPPEAS.com, Amazon, and in-store at major retailers such as Walmart, Target, Kroger, and Whole Foods starting in mid-May 2024. The snacks will come in various flavors, including Vegan White Cheddar, Nacho Vibes, Bohemian Barbecue, and Sriracha Sunshine for the Chickpea Puffs, and Straight Up Sea Salt, Rockin’ Ranch, and Sour Cream & Onion for the Veggie Straws.
The collaboration between HIPPEAS® and Illumination is a perfect example of how the “Despicable Me” franchise continues to innovate and expand its reach. The Minions, with their distinctive yellow hue and playful antics, are a natural fit for the fun and vibrant branding of HIPPEAS® snacks. This partnership not only enhances the movie-going experience but also brings the joy of the Minions into everyday snacking.
“Despicable Me 4” is set to be a major hit, building on the success of its predecessors. The franchise, which began in 2010, has become the most successful animated franchise in cinematic history, grossing over $9 billion worldwide. The previous film, “Minions: The Rise of Gru,” released in 2022, earned almost $1 billion globally, underscoring the enduring popularity of the series.
Illumination, founded by Chris Meledandri in 2007, has a track record of producing hit animated films, including “The Secret Life of Pets,” “Sing,” and “The Super Mario Bros. Movie.” The studio’s ability to create memorable characters and engaging stories has made it a leader in the animation industry. With “Despicable Me 4,” Illumination is set to continue its legacy of success.
Universal Pictures, a division of Universal Studios, is responsible for distributing “Despicable Me 4.” Universal Studios, part of NBCUniversal, is one of the world’s leading media and entertainment companies, known for its valuable portfolio of news and entertainment networks, motion picture production, and world-renowned theme parks. The partnership between Illumination and Universal Pictures ensures that “Despicable Me 4” will receive the marketing and distribution support needed to reach a global audience.
As the release date approaches, anticipation for “Despicable Me 4” continues to build. Fans of all ages are eagerly awaiting the return of Gru, the Minions, and their new adventures. The film’s combination of humor, heart, and high-stakes action promises to make it a must-see event of the summer. Whether you’re a longtime fan of the franchise or a newcomer, “Despicable Me 4” is sure to deliver an unforgettable movie-going experience.
Source: PRNewswire, HIPPEAS®, Illumination, Universal Pictures
