In today’s age of social media, football clubs are pushing the boundaries of creativity, especially when it comes to marketing their products. Community managers and marketing teams are doing everything they can to create content that grabs attention and goes viral—sometimes with mixed results. Aston Villa has taken this a step further by partnering with Adidas to launch their new jersey for a particularly significant season: their return to the Champions League after 42 years. Fans were treated to a hilarious and surprising video this Tuesday, featuring iconic figures from English culture interacting with the club’s new stars.
The video stars none other than Ozzy Osbourne and Geezer Butler, lead vocalist and guitarist of Black Sabbath, the legendary heavy metal band. Among the supporting cast is Emiliano "Dibu" Martínez, a key player in Aston Villa’s resurgence. The one-minute video opens with Ozzy, decked out in Aston Villa’s new kit—his dog sitting right beside him—calling up his colleague Geezer Butler. "Let’s play Villa Park," Ozzy suggests, with a playful double meaning: "Let’s play" can imply both "let’s play" and "let’s jam," referencing their musical background.
As the iconic Black Sabbath track "Paranoid" plays in the background, everyone gears up for the team’s big debut and the unveiling of their new shirt, which pays homage to the club’s history by displaying the symbol "AV 150" on the back.
In a memorable scene, a girl prays to none other than Irish football legend Paul McGrath, while manager Unai Emery receives a cheerful message from former club star Gabby Agbonlahor, who informs him, “I’m ready to play.”
The video is packed with fun moments. Geezer Butler pauses the Black Sabbath song to enjoy the Champions League anthem, while Ozzy shouts to his wife Sharon, asking where his boots are. Dibu Martínez appears in the locker room, pointing to the side and asking, “Who’s this?” A nostalgic fan then asks him whether he prefers to play in the middle or drift to the left, creating a comedic moment. It’s just as entertaining when the stadium announcer introduces the "Prince of Darkness," prompting current player John McGinn to ask, "What is that?"
This creative approach to marketing not only highlights Aston Villa’s rich history but also engages fans in a memorable way as they look forward to a thrilling season ahead.
Image and News Source: https://es-us.noticias.yahoo.com/deportes/dibu-mart%C3%ADnez-ozzy-osbourne-actores-135246073.html
