Eric Bischoff has shared his insights regarding WWE’s recent partnership with Netflix, which marks a significant shift in how the wrestling giant will deliver its flagship show, “WWE Raw.” Starting in January 2025, “WWE Raw” will transition from traditional cable television to the Netflix streaming platform as part of a groundbreaking 10-year, $5 billion deal. This move is seen as a pivotal moment for both WWE and Netflix, as they aim to capture a broader audience.
In a recent episode of his podcast, “83 Weeks,” Bischoff expressed his enthusiasm for the deal, highlighting its potential benefits for both companies. He noted that Netflix has faced financial challenges in the past, and this partnership could be a strategic step in revitalizing its growth. “It wasn’t that long ago that we were reading headlines about Netflix being in financial peril,” Bischoff remarked. “I think this is a great way for Netflix to take a next step in its evolution.”
Bischoff emphasized the importance of growth in the television industry, stating, “If you’re not growing in the television industry, then you are dying.” He believes that WWE’s loyal fanbase, which has traditionally consumed its content through cable, will now have the opportunity to engage with the product on a global streaming platform. This transition could significantly expand WWE’s reach and accessibility.
The end of 2024 will see the conclusion of the WWE Network internationally, with all content, including premium live events, moving to Netflix. This shift represents a major change in how WWE distributes its programming, and Bischoff is optimistic about the potential for increased viewership.
Reflecting on the history of professional wrestling, Bischoff pointed out that the genre has thrived even before the advent of cable television. He stated, “Professional wrestling before cable television was probably the most watched form of entertainment in the United States.” This historical context underscores the enduring appeal of wrestling and its ability to adapt to changing media landscapes.
As WWE prepares for this transition, there are indications that the content of “WWE Raw” may evolve as well. WWE Chief Content Officer Paul “Triple H” Levesque has hinted at a potential shift away from the current PG-rated format, suggesting that the show could embrace a more mature tone. Bischoff weighed in on this possibility, expressing hope that the show could incorporate elements reminiscent of its previous TV-14 rating.
“Personally, I hope they don’t go too far with [the less family-friendly content],” Bischoff said. He acknowledged that while some swearing could enhance the show’s authenticity, there should be limits to ensure it remains appealing to its core audience. “Let’s not pretend little kids are watching our show on a large basis,” he added, emphasizing the importance of catering to the adult demographic that forms the backbone of WWE’s viewership.
However, Bischoff also raised concerns about the potential for excessive content that could alienate advertisers. He cautioned against reintroducing themes of nudity or gratuitous content, which could pose challenges for maintaining positive relationships with sponsors. “If we start seeing that on Netflix inside of a WWE brand, I think that’s a problem,” he warned.
The partnership with Netflix represents a bold new chapter for WWE, and Bischoff’s insights provide a glimpse into the potential implications of this transition. As the wrestling industry continues to evolve, the collaboration with a major streaming platform like Netflix could redefine how fans engage with their favorite shows.
In conclusion, Eric Bischoff’s thoughts on WWE’s deal with Netflix highlight the significance of this partnership for both entities. With the promise of expanded reach and the potential for content evolution, the future of “WWE Raw” on Netflix is poised to be an exciting development for wrestling fans around the world.
Source: Wrestling Inc.
