Taylor Swift’s Eras Tour is making a grand return to the United States, with Indianapolis being one of the final stops. The pop sensation recently announced additional dates for her tour, which will now include Miami, New Orleans, and Toronto, alongside Indianapolis. This news has sent Swifties into a frenzy, eagerly anticipating her performances in these cities.
The second leg of the North American tour is set to kick off in the fall of 2024. Swift will begin her U.S. shows at Miami’s Hard Rock Stadium on October 18, followed by performances at Caesars Superdome in New Orleans. She will then head to Indianapolis, where she will perform at Lucas Oil Stadium from November 1 to 3. The tour will conclude with six consecutive shows at Toronto’s Rogers Centre in November.
Swift took to Instagram to share the exciting news, stating, “Turns out it’s NOT the end of an era 😝 Miami, New Orleans, Indy, and Toronto: The Eras Tour is coming to you in 2024 with @gracieabrams! Verified fan registration for all shows is open now – visit TaylorSwift.com for more information.”
Fans can now register for Ticketmaster’s Verified Fan presale, which aims to ensure that tickets go to genuine fans rather than resellers. Those who register will receive an email with further instructions next week. The hope is that this process will be smoother than previous presales, which faced significant issues due to high demand.
The newly announced dates come after a year of international performances in Latin America, Europe, Asia, and Australia. Paramore and Sabrina Carpenter will join Swift as supporting acts for these international shows. The Eras Tour has already made a significant impact in the U.S. this summer, and Swift is currently preparing for six nights at SoFi Stadium in Inglewood, California.
Indianapolis is gearing up for what is expected to be one of the biggest concert events in the city’s history. Mark Mayer, a clinical associate professor at the Kelley School of Business Indianapolis for Indiana University, compared the event’s scale to that of the Super Bowl. “This is something that has been one of the most successful tours ever, potentially by some metrics, the most successful tour, and it’s coming to Indianapolis for three nights,” Mayer said.
The city previously hosted Super Bowl 46 at Lucas Oil Stadium in 2012, an event that significantly boosted the local economy and enhanced the city’s reputation. Mayer believes that the Eras Tour will have a similar, if not greater, economic impact. “You look at Indianapolis having three nights, look at some of the effects in other cities, comparable sized cities, a little bit bigger cities, we’re talking about tens of millions of dollars in economic impact direct and then you’ve got some indirect economic impact as well,” he explained.
According to the U.S. Travel Association, for every $100 spent on event tickets, individuals typically spend an additional $300 on accommodations, food, and other expenses. With Swift’s tour, these numbers are expected to be even higher. “Swiftonomics is its own term,” Mayer noted. “Taylor Swift’s tour has had an appreciable impact on the U.S. economy in the scale of billions of dollars and that’s pretty incredible.”
The tour’s impact extends beyond direct economic benefits. It also positions Indianapolis as a prime destination for future large-scale events and concerts. Mayer believes that hosting the Eras Tour will legitimize Indianapolis as a must-stop city for major tours. “I’m really happy for Indianapolis that this is coming here,” he said. “I think it’s just such a win for the city. I look forward to hosting another great event just like we did with the Super Bowl.”
Tickets for the Indianapolis shows are not yet available for sale, but more information can be found on Swift’s official website. The tourism agency Visit Indy is preparing for an influx of visitors, estimating at least 100,000 people per night for the three-day event. “We know that her performances attract visitors not only from across the U.S., but also internationally,” said Visit Indy executive Chris Gahl. “And being picked as one of only three U.S. cities is a big win.”
As fans eagerly await the chance to see Taylor Swift perform in Indianapolis, the city is preparing to welcome them with open arms. The Eras Tour promises to be a monumental event, bringing excitement, economic benefits, and a touch of magic to the heart of Indiana.
