Scooter Braun, the influential manager behind the careers of Justin Bieber and Ariana Grande, has announced his decision to step back from the music management industry. The 42-year-old mogul, who has been a pivotal figure in the careers of several A-list artists, is now focusing on his role as CEO of HYBE America, a South Korean entertainment company.
In a heartfelt Instagram post, Braun reflected on his 23-year journey in the music industry. He shared his experiences of watching young talents evolve into global superstars. His decision to retire from management is driven by a desire to spend more time with his family and to contribute to the growth of South Korean music in the U.S.
Braun’s announcement comes amid a swirl of rumors and reports about his relationships with his high-profile clients. Last summer, there were reports that both Ariana Grande and Justin Bieber had parted ways with him. However, a recent statement clarified that Grande would continue her business partnership with HYBE, while being managed by Brandon Creed of Good World Management. On the other hand, Bieber has already moved on from Braun’s management.
Sources close to the situation confirmed that Braun’s firm, SB Projects, has amicably parted ways with Demi Lovato and Idina Menzel. Despite the rumors, insiders insist that there is no bad blood between Braun and his clients. Negotiations have been ongoing for months as Braun transitions into his larger role at HYBE America.
Braun, who founded Ithaca Holdings, merged his company with HYBE America in 2021. This merger positioned him as the CEO of HYBE’s American branch. Braun’s journey from selling fake IDs in college to becoming a major player in the music industry is nothing short of remarkable. He was instrumental in discovering Justin Bieber on YouTube and has managed his career since 2008.
However, Braun’s career has not been without controversy. His acquisition of Big Machine Records, which gave him the rights to Taylor Swift’s first six albums, led to a public feud with the pop star. Swift accused Braun of manipulative bullying and expressed her frustration over not being able to buy back her albums. Despite the backlash, Braun managed to sell the catalog for $300 million.
In recent years, Braun has been less involved in the day-to-day management of his artists. His focus has shifted towards his role at HYBE America, where he recently oversaw the acquisition of Quality Control, a major hip-hop label. This move is part of his broader strategy to expand HYBE’s influence in the American music market.
While some sources suggest that Bieber and Grande are not leaving SB Projects, others insist that Bieber is set on moving on. The situation remains fluid, with various insiders providing conflicting information. What is clear, however, is that Braun’s role in the industry is evolving.
Braun’s decision to step back from management marks the end of an era. Over the years, he has helped shape the careers of some of the biggest names in music. His ability to navigate the complexities of the industry and his knack for spotting talent have made him a formidable figure.
Despite the challenges and controversies, Braun’s impact on the music industry is undeniable. His transition to a more strategic role at HYBE America signals a new chapter in his career. As he steps back from the limelight, the industry will be watching closely to see how his legacy unfolds.
