Kylie Jenner’s fashion brand, Khy, has just launched its debut swimwear collection, aptly named the Vacation Shop. This latest release, marking the brand’s eighth drop, introduces a fresh take on swimwear with a collection of buttery soft bikinis, one-pieces, and versatile cover-ups. With 28 pieces in total, the Vacation Shop is designed to cater to a wide array of styles and coverage preferences, ensuring there is something for everyone.
Kylie Jenner expressed her excitement about the launch in a recent press release, stating, “This is the vacation wardrobe of my dreams and I’m so excited to finally share it with everyone.” Her vision for the collection was to create a versatile and stylish swimwear line that meets various tastes and preferences.
The collection features 16 swimwear styles, offering options from classic triangle tops to trendy boy shorts. The swimwear is crafted from two primary fabrics: Soft Stretch and Mesh. Soft Stretch is a lightweight, soft jersey that promises comfort and ease, while Mesh provides a breezy, single-layer sheerness for a sultry beach look. The variety in design ensures that there are options suitable for both subtle and adventurous dressers.
In addition to the swimwear, the Vacation Shop includes 12 cover-up styles. These pieces are designed to complement the swimwear, making them ideal for a complete beach or poolside look. Available in vibrant and neutral colorways such as orange, black, brown, and red, these cover-ups are perfect for creating a seamless and stylish outfit from day to night.
Jenner emphasized the importance of the cover-ups in her statement, “For the cover-ups, it was important to me that these styles complemented the swim because whenever I’m on vacation or at the beach, what I’m wearing over my swimsuit is basically my whole look for the day.”
The process of creating the Vacation Shop collection was meticulous, with a focus on design, quality, fabric, and fit. Jenner highlighted this in her comments, noting, “We took our time perfecting this collection because, as with anything we launch at Khy, the design, quality, fabric, and fit are all super important to me. For the swim, we created looks and options for different styles and coverage preferences. I wanted to make sure we were catering to everyone.”
The Vacation Shop campaign showcases the diverse styles and vibrant colors of the new collection. From soft, pastel tones to bold, eye-catching hues, there is a piece for every mood and occasion. The collection’s versatility makes it a must-have for anyone looking to update their swimwear wardrobe with chic and comfortable options.
To explore the full Vacation Shop collection, visit Khy’s website. The collection will be available for purchase starting July 11th, so mark your calendars and get ready to refresh your swimwear collection with these stunning new pieces.
With a commitment to quality and design, Khy’s Vacation Shop promises to be a hit this summer. Whether you’re lounging by the pool or hitting the beach, this collection offers the perfect blend of style and comfort, making it a go-to choice for fashion-forward swimwear.
For more information and to shop the collection, head to Khy’s official website. Don’t miss out on this exciting launch that combines Kylie Jenner’s signature style with high-quality swimwear and cover-up options.
Source: WWD, The Conversation
