Néstor García Díaz, renowned as the “father of advertising in Córdoba” and the founder of the Oxford agency, passed away at the age of 87.
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Born in Neuquén, García Díaz moved to Buenos Aires in his youth in search of education. There, he studied various disciplines and met his wife. He later settled first in his home province and then in Córdoba.
His career in advertising started as an account director at Gibson agency, which he acquired and renamed Oxford in 1967. He established a lasting legacy in the advertising field with over 50 years of experience. His notable clients included Banco del Suquía, La Voz del Interior, Canal Doce, Supermercados Americanos, major consumer brands, leading shopping centers, and construction companies such as Roggio, Astori, and Edisur.
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The agency continues to operate under the leadership of his family, with his children Mariana and Sebastián García Díaz at the helm. Along with the third generation, the children of Ramiro, who passed away 10 years ago, they keep his legacy alive.
Néstor García Díaz made a significant impact on Córdoba’s advertising industry, leaving behind a family legacy that endures with Oxford, the agency he founded and led for decades.
