Netflix is set to launch immersive entertainment venues in Texas and Pennsylvania, bringing fans closer to their favorite shows and movies. The streaming giant announced plans to open Netflix House locations in King of Prussia, Pennsylvania, and Galleria Dallas, Texas, next year.
These year-round venues will build on previous live experiences for popular titles like “Bridgerton,” “Money Heist,” “Stranger Things,” and “Squid Game.” Netflix promises an “experiential entertainment venue” that will immerse fans in the worlds of their favorite series and films.
Marian Lee, Netflix’s chief marketing officer, stated, “At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste—literally—of your favorite Netflix series and films through unique food and drink offerings.”
Netflix has already launched more than 50 experiences in 25 cities. Lee added, “Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
In addition to the immersive experiences, Netflix is expanding its Netflix Bites pop-up restaurants. These dining experiences will feature chefs from various Netflix shows, offering an elevated dining experience.
The new venues will allow fans to engage in activities like dancing to an orchestral cover of a Taylor Swift song on a replica of the “Bridgerton” set or competing in the Glass Bridge challenge from “Squid Game.” The Netflix House venues will also feature a restaurant with food inspired by popular shows and the opportunity to buy Netflix merchandise.
The initial locations in Texas and Pennsylvania were chosen for their proximity to major urban markets. These venues will be set up in former department store locations, covering more than 100,000 square feet.
Netflix’s latest push into experiential content aims to create unforgettable experiences for fans. The streaming service said the two locations were chosen because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities.
The Netflix Houses will be set up in former department store locations, said Netflix, adding that the locations will cover an area of more than 100,000 square feet.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste—literally—of your favorite Netflix series and films through unique food and drink offerings,” Netflix’s Chief Marketing Officer Marian Lee said in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings.”
“The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways,” she added.
Fans and viewers will soon be able to live out their Netflix dreams at an all-new Netflix House opening next year at locations in Pennsylvania and Texas. Netflix, in a news release Tuesday, announced that development plans are underway for “an experiential entertainment venue” that will bring some of their “most beloved titles to life.”
“Building on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites, Netflix House will go one step further and create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round,” says Netflix about the new initiative.
Netflix said that the first two locations of Netflix House will open at King of Prussia in Pennsylvania, about 20 miles from Philadelphia, and Galleria Dallas in Dallas in 2025. Netflix did not specify the exact dates for the opening of the two locations.
The streaming service said that the two locations were chosen “because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities.”
The Netflix Houses will be set up in former department store locations, said Netflix, adding that the locations will cover an area of more than 100,000 square feet.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste—literally—of your favorite Netflix series and films through unique food and drink offerings,” Netflix’s Chief Marketing Officer Marian Lee said in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings.”
“The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways,” she added.
