South Korean girl group NewJeans has unveiled the official music video for their latest track, “Right Now.” The highly anticipated release has fans buzzing with excitement.
The music video, which dropped today, showcases the members of NewJeans in a unique animated style reminiscent of the Powerpuff Girls. The video begins with the group walking through a mystical forest, where they stumble upon a magical flower with rainbow petals. This discovery transports them into a fantastical dimension, where they appear as characters designed by renowned Japanese artist Takashi Murakami.
“Right Now” is part of NewJeans’ upcoming double single album, “Supernatural,” which marks their first Japanese release. The album is set to debut on June 21, and fans are eagerly awaiting its arrival. The teaser for the music video, released earlier this month, had already generated significant buzz, and the full video has not disappointed.
In addition to “Right Now,” the “Supernatural” album will feature another single, also titled “Supernatural.” This release is a significant milestone for NewJeans as they expand their reach into the Japanese market. The group’s unique blend of K-pop and innovative visuals has garnered them a dedicated following, and this latest release is expected to further solidify their international presence.
Before the release of “Supernatural,” NewJeans will also drop a Korean-language double single album titled “How Sweet” on May 24. This album includes the previously released track “Bubble Gum,” which has already captivated fans with its playful and catchy tune. The music video for “Bubble Gum” was released last week and has been well-received by both fans and critics alike.
NewJeans, consisting of members Minji, Hanni, Danielle, Haerin, and Hyein, made their debut in 2022 and have quickly risen to prominence in the K-pop scene. Their fresh sound and innovative concepts have set them apart from other groups, and they continue to push the boundaries of the genre.
The release of “Right Now” comes amid ongoing tensions between ADOR CEO Min Hee-jin and HYBE, the company that holds a majority stake in the K-pop agency. Recent reports have highlighted a feud over the ownership and management of the NewJeans label. Despite these challenges, the group remains focused on their music and their fans.
Last week, Min Hee-jin addressed the controversy in a press conference, denying claims made by HYBE that she had plans to take over the agency. HYBE responded by accusing Min of distorting the facts. The dispute has added an extra layer of intrigue to the group’s activities, but it has not dampened the excitement surrounding their new releases.
As NewJeans continues to navigate the complexities of the music industry, their dedication to their craft and their fans remains unwavering. The release of “Right Now” is a testament to their creativity and resilience, and it is sure to be a hit with audiences around the world.
Fans can look forward to more exciting content from NewJeans in the coming months, as they prepare for their Japanese debut and continue to release new music. With their unique style and innovative approach, NewJeans is poised to make a lasting impact on the global music scene.
