Rappers Fat Joe and E-40 are set to join President Joe Biden and First Lady Jill Biden at a post-debate campaign rally in Raleigh, North Carolina, this Friday. The announcement, made by the Biden campaign on Thursday, underscores the strategic efforts by both Biden and former President Donald Trump to court Black voters ahead of the November election.
Fat Joe, a Grammy-nominated artist, has previously collaborated with the Biden campaign. Notably, he attended a panel discussion in March with Vice President Kamala Harris focused on decriminalizing marijuana. E-40, known for his hit “Tell Me When to Go,” will also be present at the rally, which is scheduled for noon ET in Raleigh, just hours after Biden and Trump face off in their first presidential debate of the 2024 campaign.
A Biden campaign official emphasized the significance of having these influential artists on board. “Fat Joe and E-40 are legends of the music industry who understand the importance of utilizing their platforms to ensure their fan base understands the stakes of this election,” the official stated.
The rally is part of a broader effort by the Biden campaign to solidify support among Black voters, a crucial demographic that played a significant role in Biden’s 2020 victory. However, there are concerns that this voting bloc may be less enthusiastic about him this election cycle. To address this, the campaign has invested heavily in outreach, particularly in swing states, and has launched the Black Voters for Biden-Harris coalition.
“From day one, the Biden-Harris 2024 campaign has been strategic, thoughtful, and genuine in our outreach efforts to the diverse coalition that makes up the backbone of the Democratic Party,” the campaign official added. “The Biden-Harris campaign will continue to welcome celebrities and influencers from across the entertainment spectrum in the fight to save democracy from Donald Trump and MAGA Republicans.”
The involvement of rappers in political campaigns is not new. Both Biden and Trump have sought the support of high-profile artists to connect with voters. Trump, for instance, has received backing from rappers Lil Wayne and Kodak Black, both of whom he pardoned during his final hours in office. In contrast, the Biden-Harris administration has engaged with artists like Quavo from Migos to discuss pressing issues such as gun violence.
The upcoming rally in Raleigh is expected to draw significant attention, especially given the high stakes of the presidential debate preceding it. Todd Belt, a professor and director of political management at George Washington University, highlighted the importance of the debate, noting that it could be a pivotal moment for both candidates.
The Biden campaign’s decision to feature Fat Joe and E-40 at the rally is a calculated move to energize and mobilize Black voters. The campaign has been keen on leveraging the influence of celebrities and public figures to amplify its message and reach a broader audience.
In March, Vice President Kamala Harris hosted Fat Joe and individuals pardoned for marijuana convictions for a discussion on criminal justice reform. This event was part of the administration’s ongoing efforts to address issues that resonate with Black communities and other marginalized groups.
The Biden-Harris 2024 campaign’s focus on inclusivity and representation is evident in its outreach strategies. By involving artists like Fat Joe and E-40, the campaign aims to bridge the gap between politics and popular culture, making the political process more relatable and engaging for younger and more diverse audiences.
As the election approaches, both campaigns will likely continue to seek endorsements and support from influential figures in the entertainment industry. These endorsements can play a crucial role in shaping public perception and influencing voter turnout.
In conclusion, the participation of Fat Joe and E-40 in the post-debate rally with President Biden and First Lady Jill Biden highlights the strategic efforts by the Biden campaign to connect with Black voters and other key demographics. The rally in Raleigh serves as a testament to the campaign’s commitment to inclusivity and its recognition of the power of celebrity influence in modern politics.
Source: Axios, USA Today
