Rihanna is making school cool again with her latest Fenty x Puma collection, inspired by classic schoolgirl aesthetics. Just weeks after the much-anticipated launch of Fenty Hair, the superstar has introduced a new line of sneakers, the Fenty x Puma Creeper Phatty “In Session,” accompanied by a star-studded campaign.
The campaign, shot by Philippa Price, takes a whimsical approach to the traditional school picture day. Rihanna stars as “the good girl,” while film icon Anjelica Huston plays the principal, and Euphoria star Chloe Cherry embodies “the emo girl.” Other characters in the campaign include “the theater kid,” “the popular girl,” “the nerd,” and “the class pet.”
The new Creeper Phatty sneakers feature an oversized design with a stacked gum sole and come in two colorways: red and white, and solid black with matching black soles. These classic Creeper Phatty silhouettes are updated with fresh colors and materials, wrapped in soft corduroy and suede, and adorned with luxe gold aglets. The sneakers are available in a wide range of sizes, from women’s and men’s to big kids’, little kids’, and toddlers’ sizes.
“Your whole school will be wearing the Creeper Phattys, and this campaign plays with that vision,” says Rihanna. “We chose these colors and materials very purposefully for back-to-school. The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wish I had.”
The Fenty x Puma Creeper Phatty “In Session” styles are available for purchase at puma.com, with prices ranging from $65 for toddler sizes to $120 for adult sizes.
Rihanna’s latest campaign for the Fenty x Puma Creeper Phatty is a nostalgic nod to school days, featuring a diverse cast of models portraying various high school archetypes. Chloe Cherry appears as an emo girl, while Anjelica Huston steps into the role of the principal. Rihanna herself dons a plaid oversized bow, an elongated tie, and a black skirt.
“Your whole school will be wearing the Creeper Phatty’s, and this campaign plays with that vision. We chose these colors and materials very purposefully for back-to-school,” Rihanna said in a press statement. “The black-on-black corduroy reminds me of my very own childhood, a uniform-approved shoe with the twist I always wish I had.”
The Creeper Phatty sneakers come in two new colorways: triple-black and classic red and white corduroy. Available in sizes for all ages, the sneakers can be purchased via PUMA or global retailers such as Foot Locker, JD Sports, and Zalando.
“We took our OG Creeper and made it bigger and badder,” Rihanna said. “When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.”
Rihanna reprised her role as PUMA’s creative director in September 2023 after a nearly six-year hiatus. During that time, she expanded her beauty and intimates empires—Fenty Beauty and Savage X Fenty—and welcomed two children with ASAP Rocky: RZA and Riot. In June, Rihanna debuted Fenty Hair after years of anticipation, launching a range of products including repair shampoo and conditioner, edge control gel, and heat-protectant styler.
As the school season approaches, FENTY x PUMA introduces a fresh wave of nostalgia with their latest Creeper Phatty sneakers, unveiled under the playful “In Session” collection. This new drop arrives just in time for the early school bells of the upcoming academic year, showcasing the sneaker in two striking new finishes, “Triple Black” and “Red/White” corduroy.
Creative powerhouse Rihanna, serving as the long-time creative director for the collaboration, infuses her unique vision into the campaign, which is whimsically inspired by traditional school picture days. Captured by the lens of Philippa Price, the campaign features a mix of school stereotypes from ‘the good gal’ and ‘the emo girl’ to ‘the principal,’ played by none other than Anjelica Huston. This ensemble cast, including Chloe Cherry among others, brings to life the diverse identities found within school halls.
The Creeper Phatty itself is renowned for its bold, oversized construction and its iconic stacked gum sole. The new corduroy versions not only enhance the visual appeal but also tie back to Rihanna’s own school days, reimagining the monochromatic shoe with a twist that she wished existed during her school years.
Available now, the “In Session” collection can be found both online and in PUMA stores, with pieces priced between $65 and $120 USD. Embracing inclusivity, the sneakers are designed to fit all ages, ensuring that everyone can step into the new school year with style.
Whether you’re actually heading back to school or simply looking to inject a little academic nostalgia into your wardrobe, the FENTY x PUMA Creeper Phatty sneakers offer a perfect blend of school-ready solemnity and cutting-edge fashion. Check out the full range and pick your pair to make this academic year the most stylish yet. Visit PUMA’s official store to pick up your favorites from the collection.
Source: The Hollywood Reporter, Complex
