The South Korean actress and musician Suzy, who has been a prominent figure since her debut in 2010, continues to captivate audiences worldwide. Known for her numerous awards and philanthropic efforts, Suzy has now added another feather to her cap by becoming the face of Longines’ latest campaign. Her involvement with Longines is a perfect match, as she embodies the brand’s values of elegance and sophistication.
Suzy’s philanthropic endeavors are well-documented. She has consistently made significant donations to various causes, including flood relief, support for low-income families, aid for those suffering from incurable diseases, and efforts to combat the spread of COVID-19. Her passion and elegance in every engagement align seamlessly with Longines’ image, making her a welcome addition to the Longines family. This partnership is sure to resonate with watch enthusiasts and culture aficionados around the globe.
In a recent event held in New York City, Longines unveiled its new Mini DolceVita collection. The star-studded affair took place at Gotham Hall on September 22, celebrating the Italian concept of “la dolce vita” or “the sweet life.” The event was graced by Longines Ambassador of Elegance Jennifer Lawrence, along with other luminaries from the entertainment and sports worlds.
Longines CEO Matthias Breschan took the stage to welcome Suzy, the award-winning South Korean superstar, and presented the Mini DolceVita collection. He also introduced the new campaign film, produced in New York City, featuring Jennifer Lawrence. Breschan described the Mini DolceVita as a powerful expression of quiet luxury and contemporary elegance, designed for dynamic, spirited women.
Jennifer Lawrence, an American film legend, joined Breschan on stage to share her thoughts on the brand and the new Mini DolceVita collection. She expressed her excitement about presenting the new piece alongside the Longines team, highlighting the qualities that draw her to the brand.
The Mini DolceVita collection is a contemporary jewel watch that exudes quiet luxury and timeless style. With its reduced profile, softened lines, and options for a stainless steel bracelet or a leather strap matching the dial, it is both trendy and elegant. Inspired by a Longines legend from 1927 and the original DolceVita family from 1997, the Mini DolceVita updates the story for a new generation.
The new Mini DolceVita watches come in a variety of color options and configurations. The references feature 21.50mm x 29mm stainless steel cases and are available with or without diamond settings. This collection continues the legacy of Longines’ slogan, “Elegance is an attitude,” appealing to those who appreciate refined and sophisticated timepieces.
Suzy’s involvement in the campaign adds a layer of cultural significance, bridging the gap between Eastern and Western audiences. Her presence is expected to attract a diverse range of watch lovers, further solidifying Longines’ global appeal. As an Ambassador of Elegance, Suzy’s influence extends beyond her acting and musical talents, making her a perfect fit for the brand.
The collaboration between Suzy and Longines is a testament to the brand’s commitment to elegance and excellence. With her grace and poise, Suzy brings a unique charm to the campaign, enhancing Longines’ reputation as a purveyor of luxury watches. This partnership is poised to make a significant impact, drawing attention from both existing fans and new admirers.
In conclusion, Suzy’s role in the new Longines campaign is a celebration of elegance and sophistication. Her philanthropic efforts and artistic achievements make her an ideal representative for the brand. As Longines continues to innovate and expand its collection, the addition of Suzy as an Ambassador of Elegance is a strategic move that will undoubtedly resonate with a global audience.
