The pop world is buzzing with the last-minute candidacy of U.S. Vice President Kamala Harris for the White House. Harris is experiencing a surge of online support, with an explosion of videos blending her speeches with popular songs.
Musical stars like Janelle Monáe, John Legend, and Charli XCX have publicly thrown their support behind Harris. They are joined by numerous Hollywood celebrities, including George Clooney, Viola Davis, Julia Louis-Dreyfus, Robert De Niro, and Barbra Streisand.
Even Beyoncé, known for being protective of her music, reportedly gave the green light for Harris’s campaign to use her song "Freedom." After President Joe Biden’s withdrawal from the race on Sunday, Tina Knowles, Beyoncé’s mother, quickly backed Harris, now seen as the likely Democratic candidate for the presidential election on November 5.
The internet is ablaze with mixes of Harris’s most famous quotes from speeches and interviews—often fodder for memes—paired with music from contemporary pop artists like Charli XCX, Beyoncé, Taylor Swift, and Chappell Roan.
Previously, online platforms would highlight Harris’s more relaxed moments to critique the 59-year-old vice president. However, since Biden’s campaign took a dive after his disastrous debate against Donald Trump, these videos seem to be bolstering her presence, especially among young voters who are constantly online.
Celebrities are capitalizing on this moment, recognizing the marketing potential in the intertwined realms of music and social media while leaning towards supporting Harris.
Charli XCX, in particular, has found her successful album "brat" at the center of Harris’s first online campaign. The "brat summer" meme was already alive before Harris’s association with it. This trend emphasizes a lifestyle and aesthetic inspired by Charli’s album, which encapsulates youthful partying with hints of anxiety.
When fans started applying the unmistakable lime green "brat" filter to images of Harris, Charli expressed her approval. "Kamala IS a ‘brat,’" said the 31-year-old pop star, a phrase that Harris’s campaign quickly adopted.
As Biden transitioned out and Harris stepped forward, the official campaign account on social media platform X was rebranded as "brat-coded," featuring a cover photo that mirrored the neon green of the album—often referred to as “Shrek green” online—alongside a low-resolution JPEG style.
Katy Perry, whose anthem "Roar" resonated during Hillary Clinton’s campaign in 2016, also promoted her latest single "Woman’s World" while endorsing Harris. She shared a montage of Harris paired with a mix of her song and a famous line from the vice president’s mother: "Do you think they just fell from a coconut tree?" This phrase was famously reiterated by Harris over a year ago during an event at the White House.
Perry’s lyrics, "It’s a woman’s world, and you’re lucky to live in it," resonated deeply in this context. Cardi B also reminded her fans that she’d previously suggested Harris should replace Biden. Following Biden’s announcement of his exit from the re-election race, the Bronx rapper reposted an earlier video reiterating that Harris should be the Democratic frontrunner.
"STOP PLAYING WITH ME!!!!" she wrote alongside the video, emphasizing her claimed foresight. "I told you Kamala should have been the candidate in 2024," Cardi B stated. Although the rapper had initially expressed a lack of interest in voting when Biden was the candidate, her current stance regarding Harris as the probable Democratic aspirant remains unclear as the party has yet to officially nominate her.
These developments highlight how the cultural landscape is rapidly shifting in favor of Harris, supported by a vibrant mix of celebrities in the music and film industries.
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For more updates on the campaign, check out the official page here. Official Campaign Link
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