Fifteen years ago, the landscape of music discovery was vastly different, especially for fans of grime. The genre, which has roots in the UK, was still finding its footing, and many artists struggled to reach their audience. However, one platform emerged as a beacon for these artists and their fans: GRM Daily.
“When people couldn’t find us, GRM Daily was there,” reflects Wretch 32, one of the first artists to be featured on the GRM Daily YouTube channel. Speaking from the GRM Gala, which celebrates its 15th anniversary, he emphasizes the channel’s role as a vital hub for grime music.
Wretch 32 recalls, “I must be amongst one of the first 10 videos.” Since then, he has appeared on the channel numerous times, witnessing its growth alongside his own career. “We’ve grown at the same time,” he adds, highlighting the unwavering support from GRM Daily and its founder, Posty.
The GRM Daily Gala has become an annual celebration of black excellence in the UK, drawing some of the biggest names in music, including Giggs, Ghetts, and Ms Banks. This year’s event was no exception, showcasing the channel’s commitment to uplifting the community it serves.
Posty, the founder of GRM Daily, reflects on the journey since its inception in 2009. “It feels amazing,” he shares, expressing gratitude for the opportunity to celebrate alongside his peers. He describes GRM Daily as the “epicentre of black British music,” a platform that has significantly contributed to the genre’s visibility.
Initially launched as a YouTube channel to promote emerging artists, GRM Daily has grown to nearly seven million subscribers. It has played a crucial role in launching the careers of many successful artists, including Central Cee. Presenter Zeze Millz notes the channel’s importance in keeping the culture alive and relevant.
The evolution of grime music has been remarkable, transitioning from a niche genre to a mainstream phenomenon. This shift is celebrated by many, as it reflects the hard work and dedication of the artists and the platform that supports them.
However, the journey has not been without its challenges. Female artists in the grime scene, such as Ms Banks, have voiced concerns about the barriers they face. “There’s more barriers for female rappers,” she states, emphasizing the need for greater representation and support for women in the industry.
Alesha Dixon echoes this sentiment, highlighting the importance of artists like Little Simz, who challenge stereotypes and redefine what it means to be a female rapper. “Isn’t it beautiful to see a woman rapping that doesn’t have to be overly sexualised?” she asks, advocating for authenticity in the portrayal of women in music.
As GRM Daily celebrates its 15th anniversary, Posty reflects on the impact the platform has had on the community. “One of the most important things was being able to create a way that people could feed their families,” he explains. The channel has fostered an ecosystem of directors, presenters, and artists, contributing to the growth of the grime scene.
The GRM Daily Gala serves as a reminder of the progress made over the past 15 years. It is a night of celebration, recognition, and unity within the black British music community. As the genre continues to evolve, GRM Daily remains a steadfast supporter of the artists who have shaped its identity.
In a world where music discovery can often feel overwhelming, GRM Daily has carved out a space for grime artists to thrive. The platform’s dedication to celebrating black excellence and supporting emerging talent has solidified its place in the music industry.
As Wretch 32 aptly puts it, “It’s always nothing but love.” This sentiment resonates throughout the community, as artists and fans alike recognize the importance of GRM Daily in their journey.
Fifteen years on, GRM Daily stands as a testament to the power of music and the resilience of the artists it champions. The platform has not only transformed the way grime music is consumed but has also played a pivotal role in shaping the cultural landscape of the UK.
As the Gala continues to grow and evolve, one thing remains clear: when people couldn’t find the music they loved, GRM Daily was there, lighting the way for a generation of artists and fans.
Source: BBC Newsbeat
