Zoe Kravitz and Jeremy Allen White are the faces of the latest Saint Laurent advertising campaign, and they are making waves with their bold and provocative visuals. The campaign, titled “Saint Laurent by Anthony Vaccarello,” showcases the fall 2024 collection and has been turning heads since its release.
Zoe Kravitz, the 35-year-old actress known for her roles in “Big Little Lies” and “X-Men: First Class,” appears in the campaign wearing minimal clothing, making a striking impression. In a video shared on her Instagram page, Kravitz is seen in various daring outfits, including thong underwear and a see-through top. The video, which has an artsy, French film vibe reminiscent of the early 1980s, captures Kravitz in a series of provocative poses and scenarios.
The video features Kravitz engaging in a range of activities, from drinking and smoking to checking out lingerie and playing with herself while eating French fries. The decadent clip also includes scenes of her interacting with a large dog by a swimming pool and lounging in a mid-century modern home. The overall aesthetic of the video evokes a mix of the 1980s film “9 1/2 Weeks” and the glamorous, fast-paced world of James Bond.
Jeremy Allen White, best known for his roles in “The Bear” and “Shameless,” joins Kravitz in the campaign. White is seen in a white tank top and black slacks, smoking and exuding a rugged charm. The video director seems to have a particular fondness for Kravitz’s derrière, as it is prominently featured throughout the clip.
The campaign has garnered attention not only for its steamy visuals but also for the playful and cheeky comments from fellow celebrities. Blake Lively joked about the attractiveness of the stars, while Cara Delevingne simply commented, “BUTT.”
This campaign comes at a significant time for Kravitz, who is planning to wed her longtime friend and fellow actor Channing Tatum. Tatum recently spoke about their relationship, revealing that their bond was strengthened while working together on the upcoming horror film “Blink Twice.” He suggested that working on a challenging project together is a great way to test and solidify romantic feelings.
In addition to the video, the campaign includes a new book titled “Zoë,” shot by Henrik Purienne. The book, which features over 100 pages of color and black-and-white photos, aims to reflect the longstanding relationship between Kravitz and Saint Laurent’s creative director, Anthony Vaccarello. The images capture Kravitz’s independent and playful character in various settings, from the beach to the city.
Jeremy Allen White, who previously made headlines with his Calvin Klein campaign, adds his own allure to the Saint Laurent project. His presence in the campaign complements Kravitz’s bold and confident demeanor, creating a dynamic and captivating visual narrative.
The Saint Laurent campaign is a testament to the brand’s ability to push boundaries and create visually stunning and provocative content. With Kravitz and White at the forefront, the fall 2024 collection is sure to make a lasting impression on the fashion world.
Source: Daily Mail, Harper’s Bazaar
