The much-anticipated sci-fi epic, Kalki 2898 AD, directed by Nag Ashwin, is set to hit theaters in India on June 27, available in multiple languages. The excitement surrounding the film has been further amplified with the recent release of the promo for its first song, Bhairava Anthem, featuring the talents of Diljit Dosanjh and Prabhas.
This 21-second teaser offers a glimpse into what promises to be a dynamic and futuristic track, composed by Santosh Narayanan. The song hints at a potential hit with its Punjabi influences, adding a unique flavor to the film’s soundtrack.
While Kalki 2898 AD is expected to perform exceptionally well in Telugu-speaking regions, thanks to Prabhas’ immense star power and the intriguing storyline set in Kashi, the buzz in the Hindi market remains relatively low. Current projections for the film’s opening day collection in Hindi are estimated to be around 10-12 crore rupees, which is considered below average for a film of this magnitude.
For Kalki 2898 AD to be deemed a success in the Hindi market, it would need to achieve a minimum opening day collection of 20 crore rupees. The Hindi market is crucial for the film’s overall profitability, making it imperative for the makers to capture the attention of Hindi-speaking audiences.
In an effort to boost the film’s appeal in the Hindi market, the creators have introduced a Punjabi song. If the Bhairava Anthem turns out to be a hit, it could significantly enhance the film’s prospects. However, the inclusion of a Punjabi song in a film featuring the biggest Telugu star and set in Kashi raises questions about its suitability for the narrative and setting. Whether the song will seamlessly integrate with the characters and storyline remains to be seen.
On the other hand, if the song fails to resonate with audiences, it could further dampen the film’s buzz. The Bhairava Anthem appears catchy in the promo, but its impact on drawing Hindi audiences to theaters will only be revealed on June 27.
The film’s success in the Hindi market is pivotal, and the makers are taking a calculated risk with the Bhairava Anthem. The song’s reception could either bolster the film’s appeal or hinder its performance. As the release date approaches, all eyes will be on how this risky gamble plays out.
Kalki 2898 AD’s release is highly anticipated, and the film’s performance in different markets will be closely watched. The Bhairava Anthem, with its Punjabi influences, adds an interesting twist to the film’s promotional strategy. Whether this gamble pays off will be determined by the audience’s response on June 27.
