Promoting an event with live music can be a thrilling yet challenging endeavor. To ensure your event is a success, you need to employ a mix of digital marketing, face-to-face promotional efforts, and strategic networking. Here are some effective strategies to help you attract a crowd and make your event unforgettable.
First and foremost, make your show so good that people are scared to miss it. Ask yourself if your live performance is truly exceptional. During rehearsals, focus on refining every detail of your show. From the setlist to stage presence, everything should be a 10/10. Once your performance is top-notch, you can start promoting it.
One of the most powerful tools at your disposal is video. Post videos of your performances on social media to give potential attendees a taste of what they can expect. This visual proof can be far more compelling than any flyer or press release.
Engaging content on social media platforms is crucial. Show up every day with creative and engaging posts. Think about micro-content—short, impactful pieces that keep your audience interested. Use Instagram stories, Facebook posts, and other platforms to build anticipation.
Don’t miss the opportunity to promote future events at your current concerts. Use your setlist to mention upcoming shows and encourage your audience to follow you on social media for updates. This can help turn first-time attendees into repeat fans.
While digital marketing is essential, don’t underestimate the power of physical flyers and posters. Distribute them in high-traffic areas and local businesses where your target audience is likely to see them. This old-school method can still be effective in reaching new fans.
Local online gig listings are another valuable resource. Many cities have websites dedicated to local music events. Make sure your concert is listed on these sites to reach avid gig-goers.
Booking a killer support act can double your promotional efforts. Collaborate with other local bands or artists to create a more appealing event. This not only enhances the overall experience but also brings in their fanbase, increasing your audience.
Update your website with tour dates and event details. If you don’t have a website, create a Facebook event page. These platforms provide a centralized location for all the information your fans need and make it easy for them to share the event with friends.
If you have a following on Spotify, update your tour dates there as well. Spotify for Artists allows you to list upcoming gigs, making it easy for your listeners to find out where you’ll be performing next.
Email marketing is another effective strategy. Send out newsletters to your email list with details about your upcoming event. This direct approach can be highly effective, as your email subscribers are likely already invested in your music.
If you have a budget, consider paid digital advertising. Facebook and Instagram ads can be highly targeted, allowing you to reach people who are most likely to attend your event. Use retargeting to reach people who have already engaged with your content.
Local hashtags can help increase your visibility on social media. Use location tags and relevant hashtags to reach a local audience. Tag the venue and other local businesses to expand your reach.
A virtual street team can also be beneficial. Recruit your most dedicated fans to help promote your event online. Offer incentives like free tickets or merchandise in exchange for their efforts.
Giveaways can create a buzz around your event. Host a raffle or contest on social media where followers can win tickets or other prizes. This not only increases engagement but also encourages your followers to share your event with their friends.
In conclusion, promoting an event with live music requires a multifaceted approach. From perfecting your performance to leveraging digital and physical marketing strategies, every detail counts. Be persistent, creative, and strategic in your efforts to build a buzz and attract a crowd to your event.
Source: Damian Keyes, Sprout Social
