The Korean Business Research Institute has unveiled the brand reputation rankings for male idol groups for the month of July. These rankings were meticulously determined through an analysis of consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from June 13 to July 13.
BTS has once again claimed the top spot on this month’s list with a brand reputation index of 5,555,349, reflecting a significant 35.67 percent increase in their score since June. High-ranking phrases in the group’s keyword analysis included “ARMY,” “Jimin,” and “digital music,” while their highest-ranking related terms were “exhibit,” “participate,” and “release.” The positivity-negativity analysis for BTS also revealed an impressive score of 92.18 percent positive reactions.
SEVENTEEN secured the second place for July with a brand reputation index of 4,560,496. SHINee made a remarkable leap to third place, experiencing a staggering 144.52 percent rise in their brand reputation index, bringing their total score for the month to 3,206,677. THE BOYZ came in fourth with a brand reputation index of 2,437,994, marking a 62.42 percent increase in their score since last month. ENHYPEN rounded out the top five with a brand reputation index of 2,276,888, reflecting a 44.45 percent rise in their score since June.
Here are the top 30 boy groups for this month:
1. BTS
2. SEVENTEEN
3. SHINee
4. THE BOYZ
5. ENHYPEN
6. TWS
7. Super Junior
8. RIIZE
9. ATEEZ
10. ZEROBASEONE
11. Stray Kids
12. EXO
13. ASTRO
14. TXT
15. NCT
16. WINNER
17. MONSTA X
18. TVXQ
19. 2PM
20. INFINITE
21. BOYNEXTDOOR
22. TREASURE
23. BTOB
24. FTISLAND
25. VIXX
26. Shinhwa
27. Block B
28. Wanna One
29. SF9
30. ONF
In addition to the group rankings, the Korean Business Research Institute also revealed the brand reputation rankings for individual boy group members. These rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from June 16 to July 16.
BTS’s Jimin climbed back to the top of the list this month, marking his 42nd non-consecutive month at No. 1. His brand reputation index for July was 6,130,231, reflecting a 21.42 percent rise in his score since June. High-ranking phrases in Jimin’s keyword analysis included “ARMY,” “With You,” and “Instagram,” while his highest-ranking related terms were “record,” “release,” and “surpass.” Jimin’s positivity-negativity analysis also revealed a score of 85.08 percent positive reactions.
Wanna One’s Kang Daniel took second place in the rankings with a brand reputation index of 5,317,589, marking a slight increase of 1.21 percent in his score since last month. BTS’s Jungkook rose to third place with a brand reputation index of 4,321,998, while ASTRO’s Cha Eun Woo came in at a close fourth with a total index of 4,185,536. BTS’s V rounded out the top five for July with a brand reputation index of 4,009,434.
Here are the top 30 individual boy group members for this month:
1. BTS’s Jimin
2. Wanna One’s Kang Daniel
3. BTS’s Jungkook
4. ASTRO’s Cha Eun Woo
5. BTS’s V
6. BTS’s Jin
7. BTS’s RM
8. NU’EST and Wanna One’s Minhyun
9. BIGBANG’s G-Dragon
10. BTS’s Suga
11. GOT7’s Jinyoung
12. BTS’s J-Hope
13. Wanna One’s Kim Jae Hwan
14. WINNER’s Song Mino
15. Super Junior’s Kim Heechul
16. Wanna One’s Park Ji Hoon
17. WINNER’s Kang Seung Yoon
18. Highlight’s Yoon Doojoon
19. Super Junior’s Kyuhyun
20. NCT’s Jaehyun
21. 2PM’s Lee Junho
22. Wanna One’s Ha Sung Woon
23. SHINee’s Minho
24. Shinhwa’s Shin Hye Sung
25. Shinhwa’s Andy
26. Highlight’s Yang Yoseob
27. NCT’s Doyoung
28. Shinhwa’s Eric
29. Wanna One’s Ong Seong Wu
30. SEVENTEEN’s Mingyu
These rankings provide a fascinating insight into the popularity and influence of various boy groups and their members within the K-pop industry. The data reflects the dynamic nature of the industry, with significant shifts in rankings from month to month.
Source: Korean Business Research Institute
