Reese Witherspoon Announces Second Hello Sunshine Event This Fall in L.A.
Reese Witherspoon is set to host the second annual Shine Away event, connected by AT&T, in Los Angeles on October 5th and 6th. This experiential event, which debuted in 2023, will take place at nya studios and is organized by Witherspoon’s media company, Hello Sunshine, now part of Candle Media. The event aims to empower women by providing them with tools to reclaim their joy, connect with their passions, and transform their lives.
“After such a phenomenal marquee event, we’re thrilled to go bigger and bolder for our second Shine Away,” Witherspoon said in a press release. “We’re dedicated to creating a space where storytellers, creatives, thought-leaders, brands, and fans can come together to tell the stories that matter most to them and find their joy.”
Witherspoon emphasized that the event is not just about having fun but also about motivating attendees to think beyond the weekend. “Whether they are launching a business or looking for like-minded book enthusiasts, we hope to provide a springboard for women to create the life they truly deserve,” she added.
The Shine Away event was conceived in response to the growing issue of burnout among women, who often struggle to find time for themselves. The event promises to offer actionable tools for personal and professional growth, helping attendees manage their lives more effectively.
Last year’s event featured appearances and speeches by notable personalities such as Jennifer Garner, Mindy Kaling, Tracee Ellis Ross, Allyson Felix, Kellyn Kenny, The Home Edit’s Clea Shearer and Joanna Teplin, Eve Rodsky, Hannah Bronfman, and Dr. Becky. This year’s lineup of attendees will be announced in the coming months.
“AT&T and Hello Sunshine set out with a mission to create an experience that demonstrates the power women have when they connect, and it’s working,” said Kellyn Kenny, chief marketing & growth officer at AT&T. “It’s the connections and conversations that began at last year’s Shine Away that have inspired us to bring it back and continue creating opportunities that lead women to greater possibilities.”
Maureen Polo, head of direct-to-consumer at Hello Sunshine, added, “Through thought-provoking conversations and meticulously curated experiences, Shine Away connects some of the most impactful leaders in entertainment and business with the Hello Sunshine community in an organic and meaningful way.”
Tickets for Shine Away, connected by AT&T, are now available on the Hello Sunshine website. The event promises to be a significant gathering for women looking to make meaningful connections and gain valuable insights.
Reese Witherspoon has long been an advocate for women in media. In 2000, she launched the production company Type A Films, which produced films based on bestsellers like “Wild” and “Gone Girl,” as well as the HBO series “Big Little Lies.” In 2016, she founded Hello Sunshine, a full-scale media company focused on telling female-driven stories. Witherspoon is also the founder of the clothing chain Draper James and recently launched a co-working and networking space in Nashville.
Witherspoon’s commitment to empowering women extends beyond her business ventures. She is a mother of three and understands the challenges women face in balancing their personal and professional lives. The Shine Away event is a testament to her dedication to creating spaces where women can thrive.
The event will feature a variety of programming and activations designed to inspire and empower women. Attendees can expect to participate in workshops, panel discussions, and networking opportunities that will help them connect with their passions and discover new ways to transform their lives.
The inaugural Shine Away event in 2023 was a resounding success, drawing women from all over the country. This year’s event promises to be even bigger and better, with more opportunities for attendees to learn, grow, and connect.
Witherspoon’s Hello Sunshine has been a trailblazer in the media industry, focusing on female-driven content and stories that resonate with women. The company’s mission is to change the narrative for women in media and provide a platform for their voices to be heard.
The Shine Away event is a natural extension of Hello Sunshine’s mission. By bringing together women from diverse backgrounds and industries, the event aims to create a supportive community where women can share their stories, learn from each other, and find inspiration.
Tickets for the event are available for purchase on the Hello Sunshine website. Attendees are encouraged to buy their tickets in advance, as they are limited and expected to sell out quickly. The event organizers also offer a payment plan option, allowing attendees to split their payment into multiple installments.
The Shine Away event is more than just a weekend gathering; it is a movement aimed at empowering women to take control of their lives and pursue their dreams. Witherspoon’s vision for the event is to create a space where women can find their joy, connect with their passions, and discover valuable tools to transform their lives.
As the event approaches, anticipation is building for what promises to be an unforgettable experience. Witherspoon and her team at Hello Sunshine are committed to making this year’s Shine Away event a resounding success, providing attendees with the inspiration and tools they need to create the life they truly deserve.
Source: PEOPLE, Hello Sunshine
