### Rolling Stone Magazine’s Makeover: Bigger and Bolder Than Ever
In an era where digital content reigns supreme, the idea of redesigning a print magazine might seem almost anachronistic. Yet, Rolling Stone Magazine has embarked on this ambitious journey, proving that the allure of a beautifully crafted print publication is far from obsolete. The magazine, which has been a cultural touchstone since its inception in 1967, is undergoing a significant transformation to become bigger, bolder, and more engaging than ever.
The name “Rolling Stone” itself is a nod to the Muddy Waters song “Rollin’ Stone,” inspired by the adage “A rolling stone gathers no moss.” This philosophy of constant evolution and movement has been at the heart of the magazine since its founding. Rolling Stone was created with the belief that music and politics are deeply intertwined, a notion that remains central to its identity today.
### Embracing Change
Rolling Stone has always been a publication that embraces change, and its latest redesign is a testament to this ethos. Creative Director Joe Hutchinson collaborated with the design studio Food, along with designer Mark Leeds and type designer Christian Schwartz, to reimagine what a print magazine can be in the modern age. The result is a publication that not only looks different but feels different, thanks to a new paper stock that gives it a grittier, more tactile quality.
The redesign process was extensive and meticulous. Exclusive fonts were crafted specifically for Rolling Stone, and the entire layout was reshaped to pack in more stories, add new franchises, and bring back some classic features. The magazine is now emphasizing its criticism, expanding long-form features, and delving deeper into various topics. This comprehensive overhaul aims to capture the enthusiasm, exuberance, and depth of knowledge that Rolling Stone is known for.
### A Fresh Look
The new design will soon be reflected across all Rolling Stone platforms, including its website, social media channels, and video content. Hutchinson, who has been with the magazine for nearly two decades, expressed his excitement about the redesign. “I have redesigned Rolling Stone at least four times now, and this is my absolute favorite,” he said. “Collaborating with Food and C-LL-CT-V-LY on this redesign was amazing. We took inspiration from past eras of the magazine, yet the design feels totally fresh and modern.”
The redesigned magazine aims to remind readers why they love Rolling Stone. It showcases fantastic writing, delightful photography, and enticing illustrations, all packaged in a bold presentation that entertains and informs.
### Content That Matters
The latest double issue of Rolling Stone is a perfect example of the magazine’s commitment to its original mission. It features a profile of Shakira, an in-depth interview with Vice President Kamala Harris, a six-month investigation into Diddy’s history of violence, and a nine-month report on the teen opioid crisis on Snapchat. The issue also includes stories about the stars of the WNBA, the cast and creators of “The Boys,” and the fascinating world of rock memorabilia.
This rich tapestry of content underscores Rolling Stone’s dedication to deep reporting, exceptional writing, and stunning photography. The magazine encourages readers to take their time with each issue, to sit with it, pass it around, and truly enjoy the experience.
### The Future of Rolling Stone
As Rolling Stone moves forward with its new design, it remains committed to its core values. The magazine continues to cover music and politics with the seriousness and depth they deserve. It aims to be a publication that not only informs but also inspires and entertains.
The redesign is not just about aesthetics; it’s about enhancing the reader’s experience. By making everything a bit larger, louder, and more energetic, Rolling Stone hopes to capture the attention of a new generation of readers while retaining its loyal fan base.
### Conclusion
Rolling Stone Magazine’s makeover is a bold statement in a digital age. It reaffirms the value of print media and the unique experience it offers. The redesigned magazine is a celebration of Rolling Stone’s rich history and a nod to its future. It invites readers to slow down, turn the pages, and immerse themselves in the stories that matter.
In a world filled with endless digital distractions, Rolling Stone’s new look is a reminder of the enduring power of print. It’s a testament to the magazine’s ability to evolve while staying true to its roots. So, go find a copy, give it a read, and enjoy the bigger, bolder Rolling Stone.
Source: Rolling Stone Magazine
