Scooter Braun, the influential music executive known for managing some of the industry’s biggest stars, has announced his retirement from music management after 23 years. The news, shared via a heartfelt Instagram post on Monday, marks the end of an era for Braun, who has been a pivotal figure in the careers of artists like Justin Bieber and Ariana Grande.
In his announcement, Braun reflected on his journey, describing it as a “Forrest Gump”-like experience, filled with extraordinary moments and talented individuals. “I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years, this chapter as a music manager has come to an end,” he wrote.
Braun’s decision to step away from management comes after a series of high-profile client departures last year, including Bieber and Grande. Despite rumors of a fallout, sources close to Braun insisted that he was simply transitioning into his larger role as CEO of HYBE America, the U.S. division of the South Korean entertainment giant known for managing BTS.
In his statement, Braun emphasized his desire to spend more time with his children, stating that he needs to be a “father first, a CEO second, and a manager no more.” He also mentioned that the idea of retiring had been on his mind for the past two years, but it became a reality last summer when one of his biggest clients expressed a desire to go in a new direction.
Braun’s career has not been without controversy. In 2019, he became embroiled in a public feud with Taylor Swift after acquiring the master recordings of her first six albums. Swift accused Braun of “incessant, manipulative bullying” and announced plans to re-record her albums to regain control of her music. Braun later sold Swift’s masters to a private equity firm, and the dispute has since been the subject of a documentary.
Despite the ups and downs, Braun expressed gratitude for the artists he has worked with over the years. “I have nothing but love for those I have worked with, and as we develop a different working relationship, I will always be in their corner to consult and support them,” he wrote.
As he steps into his role as the sole CEO of HYBE America, Braun is optimistic about the future. He praised his colleagues, Allison Kaye and Jennifer McDaniels, who will now handle managerial duties, and expressed confidence in their ability to lead the company to new heights.
Braun’s retirement marks a significant shift in the music industry, where he has been a dominant force for over two decades. His influence has been felt far and wide, from discovering and nurturing young talent to navigating the complexities of the modern music landscape.
Reflecting on his career, Braun acknowledged the challenges and sacrifices he has made. “The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role,” he wrote. He also noted that his personal life, including his divorce from Yael Cohen, played a role in his decision to retire.
As he moves forward, Braun remains committed to his role at HYBE America and to supporting the artists he has worked with. “Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them,” he stated.
Braun’s departure from music management is a poignant moment for the industry, but it also opens the door for new opportunities and growth. As he embraces this new chapter, Braun leaves behind a legacy of innovation, resilience, and a deep passion for music.
In his closing remarks, Braun quoted Berry Gordy, saying, “Young man, it never ends the way you wanted, but that doesn’t mean it didn’t happen.” He added, “I made my plan… but it turns out I like God’s plan better. Cheers!”
